Each Golden Goose Starter White week there was a new sneaker. She wore, re-wore, and remixed her clothes constantly, and refused to buy something just for fashion week or for a single event. Whether you're storing the sneakers as a collection, it's an art form, and also fashion is in and of itself an art form. The spectrum of that freedom ran from the liberatedly libidinous to the glass-ceiling smashing, or "from the boudoir to the boardroom" as the show notes flaccidly put it.
One of the few celebrities who can take the fantastical beauty of haute couture and give it a dose of realism, Lawrence wears her Dior gowns with the same casual ease as a pair of jeans. After more than a decade in the spotlight, Lawrence, who turns 30 today, knows how to hold her own when it comes time for a party or a premiere.
This year, the trend is two-fold: It's leaning into true, sporty styles reminiscent of your dad's hiking footwear. Etsy's landing page has Golden Goose Starter Black become all about the mask, and the company disclosed that between April 4 and 6, people searched for masks on the site an average of 9 times per second, totaling more than 2 million searches.
The success of Tove lies partly in Perry and Wright's many years of experience within a variety of corners of the industry-the pair first met while working at Topshop as head of buying and head of design respectively. When it came to launching Tove, they already had a clear and well-honed blueprint of how they wanted to build the brand across a number of years.
Match everything up. "As designers, it's our job to think about the body's needs," adds Laura. No, it's not some newfangled Silicon Valley-generated synthetic fibre. So, it's pretty normal. The funny thing is that these shoes, specifically New Balance's 990 v5s and 991s styles in gray, have been leading the trend for a minute (a 2019 advertisement read: "Worn by supermodels in London and dads in Ohio"). You know them from street style snaps, actual fathers, and famously, Steve Jobs.
It's also earned them an impressive lineup of celebrity fans, including Rosie Huntington-Whiteley, Martha Golden Goose Starter Hunt, and perhaps most notably Michelle Obama, who wore a number of Moscone pieces on the book tour for her autobiography, Becoming. But despite their palpable luxuriousness, Moscone's designs always contain the kind of details, whether frayed hems or unexpected textures, to bring a little edge and make them truly versatile.
I'm working on Zoom calls, and I thought, you know what-there's no going back to the way it was for me. Sneakers and other athleisure-inspired shoes are still having a moment, and our feet couldn't be happier. It's a radical rethink of a wholesale model; at APOC Store, there are no wholesale buyers, no order minimums, no delivery windows. You were seeing that unbranded, simple, Everlane aesthetic starting to take over in a way it hadn't before.
